Betting Guide: Football Betting Explained

It would be difficult for even a casual football fan to stay away from betting in the modern game. It is no mystery that football betting is widespread in the UK and elsewhere. This is evidenced by everything from pre-match ads to club and shirt sponsors.

Because online betting is so popular, football betting has grown a lot, and it’s now easier than ever to place a bet on the game. But because betting is so common these days, it’s important to know how to do it safely and smartly. This betting guide will help you with this task by telling you everything you need to know before you place your first bet.

What exactly is football betting?

Simply explained, football betting is an effort to foretell the result of a game or tournament. If your prediction is correct, you stake a certain amount of money on the bet, and if it wins, you get your stake back plus any winnings.

Nowadays, you can place bets on anything, from whether a game will end, to who will get the next corner, to who will win the upcoming World Cup or European Championship. The majority of bookmakers also provide specific markets, such as betting on a team’s upcoming management or a player’s upcoming club. In summary, there isn’t much in football that can’t be backed with a bet.

How does football betting operate?

There are many bookies in the UK, and they all offer a wide selection of markets on football games, competitions, and specials. They offer odds on an outcome, indicating the possibility that it will occur. You might place a bet on a single event, combine many wagers from the same wagering event, or include the bet in an accumulator. The odds increase as the outcome becomes more unlikely. If you win a very unlikely bet, like Leicester winning the league at 5,000/1, the payout can be huge. The odds are typically that long for a reason, though statistically it is very difficult, yet never impossible, to win in these scenarios. 

Choosing and placing your football bets

Select a bookmaker, register, and make a deposit into your account before you can place an online football bet with them. Most bookmakers typically give new customers a bonus for their first wager or deposit, like those in our section on free bets. The majority of bookmakers’ websites and mobile applications offer users a simple interface that lists all the markets they offer, making them easy to navigate. Simply choose the selection(s) you want to back, enter your stake amount, and place the wager.

However, with so many football games being played around the world, it can be challenging to determine which bet or market is optimal for a specific match. The specialists at can help with that because we offer you accumulators, bet of the day suggestions, and in-depth match analyses.

What more should I know?

Before you start betting, you need to know about the risks. As a company that is dedicated to responsible gaming, we want to make sure that you maintain control over your gambling, keep it secure, and make it exciting. See our recommendations at the bottom of this page to get more info on responsible gaming and the issues to look out for.

If you want to study more before putting your first bet, we also have a tonne of additional betting advice for you. After learning the fundamentals of betting, why not look at our complete guide to the most well-known football betting markets?

Top UK Bookies & Best Sign Up Offers 


William Hill

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad. 18+Only,

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18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 6x £5 Free Bets, set events at odds 2.00+. 7 day bonus expiry. Debit Card / Apple Pay payments only. #AD T&C’s Apply. 18+ | BeGambleAware | #Ad

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18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs Apply, see below. | | Please gamble responsibly

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John Pentin
Born and raised in London, John has always been in love with sport. He started successfully his own blog back in 2006, while writing for football in several newspaper. John has also worked with several betting operators as sports trader and has joined since the start in 2013. John is now head of the content team at