Best Betting Sites UK | New Online Bookmakers

Betting sites authorised and licenced by the UK Gambling Commission are recognised as trustworthy online bookmakers. Experts and experienced sports bettors frequently evaluate and review new betting sites. Select your next betting site from the list provided below.

The Best Betting Sites In The UK

April 2024

  • Rated #1 By BT4Y experts

  • Best Football Bookmaker In All Our Tests

  • Rated #1 For Bet Builder

Bet £10 Get £30 In Free Bets

Open Account Offer – Bet £10 & Get £30 in Free Bets for new customers at bet365.

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and

T&Cs apply. #Ad. 18+Only,


Highly acclaimed by BT4Y experts and users for several years and consistently topping the charts in more categories than any other bookmaker. A must have bookmaker for anyone serious about betting online.


Bet365 Review

  • Low Minimum Deposit of £5

  • Regularly best odds for football and horse racing

  • Top three ranked bookie for app, BOG and bet builder

Bet £10 Get £30 in Free Bets

18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 6x £5 Free Bets, set events at odds 2.00+. 7 day bonus expiry. Debit Card / Apple Pay payments only. #AD T&C’s Apply. 18+ | BeGambleAware | #Ad


Recognised as the top-rated betting app, often providing the best odds for football and horse racing. With a low minimum deposit requirement and an attractive welcome offer, BetVictor stands out as a premier choice for your online betting platform.


BetVictor Review

  • Low Minimum Deposit of £5

  • Super Quick Sign-Up Process

  • Excellent Bet Club For In Play Betting

Money Back As A Bonus Up To £40 If Your First Bet Loses + £10 casino

#AD 18+ New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit for full T&C's. 18+Only,


The ease of registration and a minimal initial deposit merely scratch the surface. Once you're in, you'll discover that Unibet stands shoulder to shoulder with the premier online betting platforms serving UK customers.


Unibet Review

  • Serious esports coverage

  • Racing and football offers

  • In-Play betting specialists

Bet £10 Get £30 In Free Bets

Parimatch elevates the live betting experience, covering over 20 sports across 60 countries, encompassing more than 200 leagues and 600 sporting events daily, around the clock. Offering in-depth stats and analysis, Parimatch transcends traditional betting, providing a comprehensive platform for enthusiasts.


18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs Apply | | Please gamble responsibly #Ad. 18+Only,


Parimatch Review

  • Betfred are the Bonus Kings

  • x3 odds on 1 winner for Lucky 15

  • Great range of football betting markets

Bet £10 Get £50 in Free Bets

Betfred has earned the nickname "The Bonus King" due to its frequent offering of bonuses on multiple bets, including popular options like Goals Galore, Double Delight, and Hat-trick Heaven.


New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. #Ad. 18+Only,


Betfred Review

  • Lots of football-specific bonuses

  • Comprehensive horse racing coverage

  • Generous bonuses and offers across different sports

Place Your First Sports Bet Of £50 Or More And Get £25 In Free Bets, Plus 10 Spins

Fitzdares, renowned as the world's finest bookmakers, is now accessible online. Great horse racing offering and generous offers.


New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. Please bet responsibly. #Ad. 18+Only,


Fitzdares Review

  • Promotions and Loyalty Club

  • Surprise Bets With Cash Payouts

  • Get Supercharged to anything up to 2000x the odds you take

Bet £10 Get a £30 Surprise Bet

This sports betting app uniquely offers SUPERCHARGED odds on any bet placed! Must try.


New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly, T&Cs apply. #Ad. 18+Only,


Kwiff Review

  • Price Boosts 

  • Casino Mini Games

  • UK Based Bookmaker

Bet £25 Get A £10 Free Bet

Opting to place your bets through, you'll quickly discern their unique stance towards betting. Their focused and streamlined approach to coverage ensures an emphasis on the essentials, setting them apart in their field.


18+; New Customer Only; UK/IE Only, T&Cs apply #Ad. 18+Only,


Rhino Review

  • Best Prices For Most US Sports

  • Great coverage of betting markets across most sports

  • Plenty of daily promotions & free bets

50% up to £50 Bonus

10Bet boasts an extensive selection of football leagues for betting, accompanied by highly competitive odds. Additionally, registered customers can enjoy outstanding promotions.


New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+. T&Cs apply; #Ad. 18+Only,


10Bet Review

  • Excellent free bet club

  • Great Best Odds Guaranteed service

  • Incredible range of sports to bet on

£50 Free Bet + £20 Casino Bonus

A vast array of sporting events to wager on, all presented on a visually striking platform that adds a refreshing touch to your daily betting experience.


18+, UK only. This promotion is valid for new UK Fafa customers aged 18 years and over who have yet to avail of a FafaSports Welcome Offer and register after the start date. Start from 00:01 on 15/02/2023. Full T&Cs Apply. #Ad. 18+Only,


Fafabet Review

  • Weekly Free Bet Promotions

  • Footie5 £25k free play game

  • Free Bets on Every UK horse race

£50+ Free Bets Every Week + 100 Free Spins

The Pools features betting on sports and casinos and is the proud home of the original Football Pools Classic Pools, offering £3 million score draw jackpots.


18+, UK only. Full T&Cs apply. #Ad. 18+Only,


The Pools Review

  • Coral App Highly Rated

  • Your Call/Build Your Bet

  • Best Bookie for Cricket Betting

Bet £5 Get £20 In Free Bets

One of the UK's leading bookmakers, renowned for horse racing. They excel in offering antepost racing odds ahead of other bookmakers.


18+ New UK+IRE Customers only. Paypal & certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply. #Ad. 18+Only,


Coral Review

  • Huge focus on security

  • Plenty of daily promotions and odds boosts

  • Huge range in sports covered, including fishing, surfing and beach volleyball

Bet £5 Get £20 In Free Bets

Ladbrokes, established in 1886, is a leading UK sports betting brand, part of the Ladbrokes Coral Group, offering both in-store and online services, alongside a user-friendly app.


18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&C’s Apply. 18+ | BeGambleAware | #Ad


Ladbrokes Review

The Best Betting Sites In The UK – Our Top Selections Explained

Find below the best betting sites in the UK as selected by our team of experts. Below you will find all the reasons why these have been selected as the top sites in the UK betting industry.







Here’s an overview of why these best betting sites are highly recommended. For a comprehensive analysis and insights from bettingtips4you members on each bookmaker, please visit their respective review pages.

1. bet365 

Bet365 stands as a titan in the realm of online betting, boasting over 35 million customers globally. Its reputation for excellence has been echoed by users and critics alike, making it a staple choice for many bettors. Here, we delve into the pros and cons of Bet365 to give you a well-rounded view of what to expect.

Bet365 is our top-rated online bookmaker for good reason. Its reliability, rapid response to support queries, and competitive odds across a wide array of markets are commendable. The platform caters to all types of gamblers, offering an exceptional service that has propelled it to the forefront of the online betting world.

While the desktop site could benefit from some streamlining to enhance navigability, its comprehensive event coverage and the option to request specific odds via social media are significant pluses. Bet365 has established itself as a leader in the betting industry, and its service, whether accessed via desktop or mobile, stands as a testament to the company’s commitment to quality and user satisfaction. Whether you’re a seasoned gambler or new to the scene, Bet365 is worth exploring for its unmatched betting experience.

Unmatched Reputation: Bet365 is celebrated as the most renowned bookmaker worldwide, a status underpinned by its vast user base and consistent high ratings.

Extensive Football Coverage: Its offerings in football betting are unparalleled, providing bettors with extensive markets and early payout options.

Competitive Live Match Payouts: High payouts on live matches ensure that bettors get great value.

Promotions Galore: Daily bonuses and promotions keep the betting experience fresh and rewarding.

Global Trust: With multiple gambling licenses across the globe, Bet365 is among the most trusted online bookies.

User-Friendly Experience: Both the website and mobile app are designed for intuitive use, making it easy for both new and experienced bettors.

Limited Tennis Betting: When it comes to tennis, Bet365 doesn’t match the offerings of competitors like BetVictor.

Mobile App Experience: While functional, the mobile app doesn’t quite reach the high standards set by BetVictor’s app.

Casino Offerings: There are more robust options available for casino enthusiasts elsewhere.

Restrictions on Professional Punters: High-winning punters may find their betting limits restricted.

Lacks a Betting Exchange : Unlike some competitors, Bet365 does not offer a betting exchange.

Promotions for Existing Customers: The array of promotions for existing customers doesn’t always match up to new customer offers.

2. Betvictor 

BetVictor emerges as a formidable contender in the online betting landscape, renowned for its competitive odds and user-centric mobile experience. Recognised for its excellence in tennis betting and horse racing odds, BetVictor has carved out a niche for itself among punters seeking value and quality.

BetVictor not only excels in sports betting but also ensures a rewarding experience through its loyalty rewards, bet boosts, and enhanced prices for accumulators.

BetVictor stands as a beacon for punters prioritising a quality betting experience, particularly for those interested in tennis and horse racing. While it showcases several strengths, such as its mobile experience and customer service, there are areas where enhancements could elevate the platform further. Despite its few drawbacks, BetVictor’s commitment to offering competitive odds and a user-friendly interface makes it a worthy consideration for both seasoned bettors and newcomers to the online betting scene.

Top-Tier Tennis Betting: BetVictor is distinguished as the premier site for tennis betting, offering extensive markets and competitive odds.

Superior Horse Racing Odds: Consistently delivers good odds for horse racing, enhancing the betting value for enthusiasts of the sport.

Best Mobile Experience: Rated as the best mobile betting experience in comprehensive app analyses, BetVictor’s app stands out for its user-friendly design and functionality.

Exceptional Customer Service: The platform’s commitment to customer satisfaction is evident through its responsive and helpful customer service.

Adherence to Privacy Guidelines: BetVictor has adapted Google’s privacy guidelines, ensuring a secure and trustworthy betting environment.

Competitive Odds and Special Promotions: Known for offering the best odds over the past few years, alongside special promotions that enhance betting value.

High Daily Payout Limit: A generous £500,000 daily payout limit caters to high rollers and serious bettors alike.

Restrictive Bet Builder Feature: The platform’s bet builder does not offer the flexibility found with some competitors, limiting custom bet options.

Limited Payment Options: Compared to its rivals, BetVictor offers fewer payment options, which could inconvenience some users.

Lacks Comprehensive Cash Out Options: The cash out offerings are not as robust as those of some competitors, affecting the control bettors have over their wagers.

Absence of a Weekly Free Bet Club: Unlike some betting sites, BetVictor does not offer a weekly free bet club, which could detract from its appeal to regular punters.

3. Unibet 

Unibet, a notable entity within the Kindred Group, stands out for its impressive football odds and a broad selection of markets.

Unibet has been a steadfast presence in the online betting scene since its inception in 1997, expanding its reach to the UK market in 1999. With operating licences from the Gibraltar Gambling Authority and the UK Gambling Commission, it has established itself as a trustworthy platform.

The sportsbook provides an extensive range of betting options, from football and horse racing to esports and winter sports, catering to a diverse audience. The live streaming feature and in-play betting section enhance the betting experience, allowing bettors to follow their favourite teams and place bets in real time.

The platform’s commitment to customer satisfaction is evident in its generous welcome bonus, risk-free bet offers, and the bet builder option that enables custom bets. Additionally, daily bet boosts offer added value, ensuring that bettors always have opportunities to maximise their winnings.

Unibet’s comprehensive offering, from its vast sports markets and user-friendly features to enticing bonuses and global coverage, confirms its position as a formidable contender in the online betting industry. With over 1.5 million players globally, its reputation for quality service is well-deserved. Whether you’re a seasoned bettor or new to the game, Unibet offers a dynamic and rewarding betting environment that’s worth exploring.

Extensive Market Selection: Unibet is celebrated for one of the best bet builder products, offering a diverse range of markets across various sports.

Horse Racing Excellence: The platform shines with its good best odds guaranteed for horse racing, catering to enthusiasts with top-tier offers.

Engaging Promotions: The free bets club and a plethora of sports and racing offers make Unibet a go-to for value-driven betting experiences.

Live Betting & Global Coverage: With wide-ranging bets for live betting and a clear, user-friendly website, Unibet ensures a seamless betting journey. Its global coverage spans over 40 sports, including esports and niche markets.

Payment Flexibility: Unibet partners with various online payment providers, offering numerous deposit and withdrawal methods to accommodate all users.

Welcome Offer & Bonuses: New customers are greeted with a decent money-back bonus, alongside other exclusive features and offers for a rewarding betting experience.

Customer Service: The platform is recognized for its superb customer experience, with support available via email, phone number, and live chat.

In-Play and Cash Out: Unibet wasn’t rated in the top six for in-play bookmakers, nor was it highly rated as a cash-out bookmaker, indicating room for improvement in these areas.

Mobile Experience: Although it offers quality Android and iOS apps, some users feel the mobile experience could be enhanced further.

Limitations for High Stakes Punters: Unibet may not be the ideal platform for high stakes bettors, as it imposes lower limits on minor leagues and specific events. This can be a significant deterrent for those looking to place larger bets on less popular sports or events.

Limited Customer Support Accessibility: Despite offering multiple channels for customer support, there have been instances where users experienced delays in response times or sought more comprehensive support options, indicating an area for potential enhancement in customer service.

4. Betfred

Betfred, a name synonymous with the Done family, has etched its legacy as the “Bonus King” in the world of betting, especially when it comes to horse racing. Established as a cornerstone for punters looking for value and bonuses, Betfred has evolved into a haven for horse racing aficionados, offering a rich array of betting options that cater to a diverse betting audience.

Praised for its user-friendly platform and comprehensive betting options, Betfred stands out not just for horse racing but also for its extensive coverage across football, greyhound races, and other sports. With options like x3 odds on 1 winner for Lucky 15 and a vast range of football betting markets, Betfred caters to both the seasoned bettor and newcomers to the betting scene.

Betfred’s platform, with its rich history and dedication to providing value through bonuses and competitive odds, ranks it high among UK’s preferred bookmakers. The site’s layout and quick links make navigating through the myriad of betting options a breeze, enhancing the overall user experience.

Betfred’s competitive edge is further sharpened by its odds, especially for UK-centric sports like football, rugby, darts, and snooker. The bookmaker’s commitment to offering the best odds guaranteed for horse and greyhound racing is a testament to its user-centric approach, ensuring bettors receive the maximum value for their wagers.

Betfred’s legacy as the “Bonus King” and its commitment to providing a top-notch betting experience are undeniable. Whether you’re drawn to the thrill of horse racing or the strategic depth of football betting, Betfred offers a comprehensive and rewarding platform for all your betting needs.

Extensive Betting Markets: Betfred offers a vast selection of betting options, not just in horse and greyhound racing but across more than 20 sports. This variety caters to a broad spectrum of betting preferences, ensuring users have access to comprehensive market coverage.

Competitive Odds: The bookmaker is renowned for providing some of the best odds, especially for UK and Irish horse racing, enhancing the value of bets placed on the platform.

24/7 Customer Support: Betfred’s commitment to customer satisfaction is evident in its round-the-clock support, ensuring queries and issues are addressed promptly, fostering a positive user experience.

Generous Bonuses and Promotions: Known as the “Bonus King,” Betfred regularly offers attractive bonuses, promotions, and enhanced odds, providing added value and excitement for bettors.

User-Friendly Interface: The platform is designed for ease of use, with a well-organised layout and quick links to popular markets, making navigation simple and betting straightforward.

Geographic Restrictions: Betfred’s primary focus on the UK and Irish markets means international bettors might find the platform less accommodating or relevant to their betting needs.

Limited Global Sports Coverage: While Betfred covers a wide range of sports, the depth of coverage for international sports events can sometimes be lacking compared to other major bookmakers.

Promotion Accessibility: Some of the bonuses and promotions may have strict eligibility criteria or wagering requirements, potentially limiting accessibility for all users.

Payment Method Variability: Although Betfred supports various deposit and withdrawal options, the availability of certain payment methods can vary, potentially inconveniencing some users.

Mobile App Experience: While generally user-friendly, the mobile app experience can sometimes lag behind the desktop version in terms of functionality and speed, affecting on-the-go betting.

5. Fitzdares 

Fitzdares, often touted as the world’s finest bookmaker, offers a unique proposition in the online betting arena. Established with an intent to cater to high-end punters, its online presence has been designed to appeal to a broad spectrum of betting enthusiasts, ensuring that the Fitzdares experience is accessible to all levels of stakes. Unlike the conventional approach adopted by many of its competitors, Fitzdares has built its brand on a foundation of exclusivity and personalised service, providing a betting experience that truly stands out.

After extensively testing their platform, we can confirm Fitzdares’ reputation as a reliable and user-friendly platform. Praised for its seamless functionality, prompt payouts, and the unique offer of a free loyalty bet each week, Fitzdares is commended for delivering a solid betting experience without the common pitfalls of downtime or delayed payments.

Fitzdares’ commitment to creating a distinguished online sportsbook is evident through its user-centric platform, seamless app/site functionality, and the strategic decision to focus on quality over widespread advertising. Specialising in horse racing, Fitzdares not only offers extensive market coverage for racing fans but also ensures competitive odds and a betting experience that is both rewarding and enjoyable.

In conclusion, Fitzdares positions itself as a premier choice for UK bettors looking for an exclusive and high-quality betting platform. While there are areas for improvement, particularly in expanding its sports coverage and enhancing its football betting options, Fitzdares’ strengths in providing a unique, user-focused betting experience, excellent horse racing coverage, and reliable customer service make it a noteworthy contender in the online betting market.

Unique New Offering: Fitzdares introduces a fresh take on online betting, prioritising quality and a personalised touch.

Exclusive Betting Experience: The platform’s design and service make each user feel valued, offering a level of importance not commonly found with other bookmakers.

Superior Horse Racing Offering: Specialising in horse racing, Fitzdares provides an unparalleled betting experience for enthusiasts of the sport.

User-Friendly Interface: The platform is lauded for its reliability and ease of use, ensuring a hassle-free betting experience for all users.

Licensed and Regulated: Holds a UK Gambling Commission license, ensuring a safe and fair betting environment.

Limited Sports Coverage: Fitzdares has yet to match the comprehensive sports coverage offered by some of its rivals.

Best Odds Guaranteed Timing: The best odds guarantee only starts after 9 AM, which may not cater to the early bettor’s needs.

Not Among Top Football Betting Sites: Despite its strengths, Fitzdares doesn’t rank as a top choice for football betting, indicating potential areas for expansion.

Accessibility and Offerings: While Fitzdares excels in several areas, its focused approach on horse racing and high-end betting means it may not cater to every punter’s needs in terms of sports diversity and betting markets.

6. Parimatch

Parimatch, while perhaps not as widely recognised as some of its competitors, has carved out a niche for itself in the online betting world, thanks in part to its longevity of over 17 years in the industry. With user ratings from BettingTips4You highlighting its strengths, particularly its similarity to BetVictor in terms of website functionality and offerings, Parimatch stands out for its exceptional esports coverage, comprehensive in-play betting options, and highly regarded customer service.

Parimatch UK has an extensive market coverage across a variety of sports and a user-friendly website and app layout. This sentiment is echoed in the broader feedback about the platform, which is celebrated for its wide range of betting options, secure and regulated environment, and mobile betting capabilities.

Parimatch’s offerings are extensive, with a particular emphasis on esports and boxing, alongside a full range of football markets and competitive odds for esports and Counter-Strike. Its licencing by the UK Gambling Commission and recognition through several SBC Awards underscore its credibility and reliability as a betting site.

In terms of user experience, Parimatch’s interface is both impressive and user-friendly, with a distinctive design that facilitates easy navigation. The platform also offers a range of other gambling products, including casino games, live dealer options, and virtual sports, broadening its appeal beyond sports betting.

The mobile experience with Parimatch is seamless, thanks to its optimised mobile website and dedicated apps for iOS and Android devices. These mobile platforms ensure that users can enjoy betting on the move without compromise.

In conclusion, Parimatch is a robust choice for UK bettors seeking a comprehensive betting platform. With its competitive odds, diverse market coverage, and strong focus on customer satisfaction, it represents a compelling option for those interested in a variety of betting activities. Whether you’re into sports betting, casino games, or esports, Parimatch offers an engaging and secure platform to meet your needs.

Extensive Esports Coverage: Parimatch excels in providing a broad array of betting markets for esports enthusiasts.

Comprehensive Boxing and Football Market Range: Offers great boxing options and a full suite of football betting markets.

User-Friendly Betting Features: Includes a bet builder, live betting, and a betting exchange, enhancing the betting experience.

Attractive Promotions and Welcome Offers: New and existing customers can enjoy several sport-specific welcome offers, free bets, and regular bet boosts.

Licensed and Regulated: Holds a UK Gambling Commission license, ensuring a safe and fair betting environment.

Slower Withdrawal Process: The speed of withdrawals has room for improvement.

Limited Racing Product: Does not rank among the best for racing products.

Restricted Bet Builder Options: The bet builder feature could be expanded for better customisation of bets.

Geographical Restrictions: Availability limited in certain regions, restricting access for some potential users.

Lack of Variety in Promotions: While existing promotions are attractive, there could be a broader variety to cater to a wider range of interests.

Customer Support Response Times: Some users report delays in receiving assistance from customer service, indicating potential for improvement in response times.

7. Kwiff

Kwiff, a rising star in the UK’s online betting landscape, has quickly made a name for itself with its unique approach to sports betting. While it may not have the historical presence of some competitors, Kwiff’s modern and innovative platform has caught the attention of bettors looking for a fresh experience.

Kwiff is renowned for its “supercharged” odds feature, which can randomly boost the odds of bets up to 2000 times, offering the potential for significantly higher payouts. This, coupled with a user-friendly interface and a strong focus on customer satisfaction, makes Kwiff an intriguing option for UK bettors.

Kwiff has rapidly established itself as a compelling choice for UK bettors, thanks to its innovative features and commitment to enhancing the user experience. Its supercharged odds and surprise bets offer a unique twist, setting it apart from conventional betting sites.

Despite some limitations, such as the lack of esports coverage and live streaming, Kwiff’s strengths in offering a user-friendly platform, generous promotions, and a wide range of betting markets make it a noteworthy option for those seeking something different in the sports betting arena.

Whether you’re a seasoned bettor or new to the game, Kwiff invites you to experience the thrill of betting with a chance for surprise wins and boosted odds, making every bet an exciting prospect.

Unique Betting Experience: Kwiff stands out with its supercharged odds, offering unexpected and sometimes substantial boosts to potential winnings.

User-Friendly Interface: Both the website and mobile app are designed for ease of use, ensuring a smooth betting journey.

Generous Promotions and Bonuses: Kwiff offers innovative promotions and a surprise bet welcome bonus, enhancing the betting value for users.

Extensive Coverage of Popular Sports: Focuses on major UK sports, providing a broad range of betting options for football, tennis, and more.

Solid Customer Support: Provides reliable and accessible customer service, ensuring a positive experience for users.

Limited Esports and Niche Sports Coverage: While offering extensive coverage of popular sports, Kwiff falls short in catering to esports and less mainstream sports enthusiasts.

Absence of Live Streaming: Unlike some competitors, Kwiff does not offer live streaming services, which could detract from the live betting experience.

Restricted Payment Methods: The platform supports a few traditional payment options, potentially limiting for users seeking more variety.

No Bet Builder Feature: Lacks the increasingly popular bet builder tool, which allows for more customised betting options.

The Best Betting Sites By Category

If you predominantly focus your betting activities on a specific sport, your priority might shift towards finding the best bookmaker specialised in that particular sport, rather than a bookmaker who is considered the best overall.

The Best Betting Sites By Sport

For enthusiasts keen on specific sports, finding a betting site that caters well to your preferences is crucial. Below is a summary highlighting the top betting sites for some of the UK’s most beloved sports. Dive into the detailed guides for an in-depth exploration.

⚽️ Football

The best football betting sites are:

1. bet365 

Bet365 shines in the realm of football betting, boasting extensive league coverage, superior cash-out and bet builder options, betting on penalties, competitive odds, and a global presence.

In our assessment of the premier football betting sites, bet365 emerged as a standout for its expansive selection of global markets. Their claim as the hub for in-play betting, particularly for football, significantly enhances the betting experience for avid football fans. Bet365 impresses with its vast array of football games and the extensive markets available for betting.

The standard betting options like match outcome, goals over/under, both teams to score, and corners are readily available. Moreover, a wealth of individual player markets covering aspects such as goals, bookings, and shots offers punters a rich betting landscape.

Bet365 is known for offering odds that are often slightly more favourable than those of other online bookies, making them a go-to choice for many bettors. Their sportsbook has expanded to include markets on tackles, passes, assists, team and match specials like offsides, goal kicks, and free kicks, broadening the horizons for bet enthusiasts.

Unique to bet365, these new betting selections can be combined into a single game bet builder, allowing for traditional bets like match outcomes and goals over/under to be mixed in cross-game accumulators. Although bet365 currently does not allow cross-game player individual bets, this minor drawback is overshadowed by their extensive market range available both online and on their app.

Bet365’s market diversity is unparalleled, especially in football betting, where they cover everything from major leagues and international championships to special bets and highlights. Their global coverage ensures that bettors have access to leagues from all over the world, affirming bet365’s position as a leading sportsbook internationally.

With an unmatched variety in betting options, bet365 caters to the preferences of all football punters, offering everything from mainstream bets to more exotic specials. The ability to bet on specific game aspects like corners, cards, and penalties becomes especially valuable during live matches, underscoring bet365’s excellence in providing a comprehensive and engaging betting experience.

bet365 customer review

🏇 Horse Racing

Leading horse racing betting platforms include:

1. bet365 

Bet365 stands out in the realm of horse racing betting with competitive odds, consistent promotions, best odds, and additional places in significant races.

Experts from BettingTips4You highlight bet365’s user-friendly interface, effortless navigation, and straightforward betting process in their reviews, making it a preferred option for its ease of use and competitive odds.

A standout feature of bet365 is its cash-out options. The partial and automatic cash-out features are unique and present punters with excellent value. The withdrawal process timing is on par with industry standards.

Available Betting Markets at bet365: bet365 caters to nearly all betting preferences. Their Each-Way Extra feature allows customisation of place terms in races, and they cover all popular combination bets such as Goliaths and Lucky15s. They frequently offer the best value for horses in ante-post betting. Punters can also engage in Placepot and other Tote pools betting.

bet365 is renowned for offering early prices on horse racing, maintaining odds for longer periods than many competitors. This has often allowed bettors to secure odds that were thought to have expired.

bet365 expert prediction 2

2. Fitzdares 

A stalwart presence at racecourses nationwide, Fitzdares has debuted one of the premier horse racing betting platforms. The site boasts exceptional horse racing markets, allowing punters consistent opportunities to wager on daily races in the UK and Ireland, in addition to all significant international events.

Fitzdares provides comprehensive coverage for all UK and Irish horse racing, supplemented with free live streaming throughout the season. This feature ensures fans won’t miss a moment of any domestic race.

Fitzdares has a strong focus on horse racing, with daily offers to new and existing customers to maximise your betting value. A must have if you love betting on horse racing.

3. Betfred

Betfred, owned by the Done family, has built a substantial reputation in the horse racing betting arena. Known widely as the “bonus kings,” Betfred excels in offering compelling incentives in this sport, making it a preferred choice for many punters.

They are definitely one of the best bookmakers out there with regards to prices, and they offer best odds guaranteed from the day before, which is crucial. They also provide odds in the ‘without market’ for horse racing. Surely a bookmaker you want to have in your portfolio if you are serious about horse racing betting.

🎾 Tennis

The top tennis betting sites for UK bettors are:

1. bet365

Bet365 is widely recognised for its extensive event coverage and diverse market offerings, setting a high standard for sports betting excellence. This is particularly evident in their tennis betting service, which includes live streaming of matches, in-play betting, and a variety of tennis-related promotions.

As a well-established name in sports betting, Bet365 lives up to expectations with its top-quality services. Tennis, a sport with a rich global following and a betting history as old as the sport itself, finds a robust platform in Bet365.

Upon accessing the Bet365 tennis section, the layout immediately stands out. True to Bet365’s style, major matches are centrally displayed and grouped by tournament or grand slam, simplifying navigation. This setup ensures that users can easily find and bet on games of interest, from the four Grand Slams to regular season matches on the ITF circuit and ATP Challenge Tour, ensuring year-round tennis action.

The variety of betting markets is impressive, covering every conceivable aspect of the matches. Options range from basic match-winning bets to more specific ones like set betting, handicaps, and total games. For those interested in long-term predictions, outright bets on tournament results and other futures are available.

Bet365 also excels in live betting. This feature-rich platform offers numerous advantages for tennis bettors:


  • Comprehensive market selection
  • Intuitive interface and layout
  • Early cash-out options
  • Live streaming available for depositing customers
  • Dedicated tennis news section with updates and insights
  • Customisable betting slips for unique betting combinations


  • Cash-out may not be available under certain conditions

In summary, Bet365 offers a robust and user-friendly platform for tennis betting, marked by a wide array of betting options and innovative features that cater to both novice and experienced bettors.

⛳️ Golf

Our research showed the top golf betting sites are:

1. betVictor

BetVictor Sportsbook stands out as a premier choice for golf betting. They offer exceptional coverage of golf tournaments and provide highly competitive player pricing. Timing your bets or focusing on specific golfers can often yield the best value.

  • Competitive Odds: Regularly offers strong odds on DP World and PGA Tour events.
  • Major Tournaments: Known for combining extended each-way places with competitive odds at major championships.

Though BetVictor is renowned for advertising competitive Premier League odds, their offerings for both serious and casual golf bettors are compelling. Previously known as Victor Chandler, the bookmaker maintains a professional ethos in its digital sportsbook, emphasising straightforward, value-packed sports and golf betting opportunities. They are also accommodating for larger stake bets, a rarity among competitors.

BetVictor continues to be a favoured site for golf betting enthusiasts, offering a wide array of betting options including Top Players and Match Bets.

2. bet365

Bet365 secures its spot among the elite golf betting sites primarily through consistently competitive odds. While it may not offer the same level of flexibility as some other bookmakers, bet365 is often unmatched in providing the best available odds in golf betting. This advantage sometimes comes at the cost of fewer each-way places, but for those prioritising top odds over extended place terms, bet365 is a compelling choice.

During the last four Major Championships, bet365 enhanced their value proposition by offering eight places each-way at 1/5 odds, three places more than the industry standard. This commitment to strong odds coupled with more generous place terms solidifies their position as a premier Major Championship bookmaker. Remarkably, their eight places each-way offering has been a consistent feature since the 2017 Open, demonstrating their long-term commitment to golf bettors.

Comprehensive Golf Coverage

Bet365’s golf betting extends well beyond the majors, covering tournaments from the start of January to mid-December. They are particularly quick to set up their main Tour tournament markets, often by Monday each week, which benefits early bettors. Additionally, bet365 covers smaller tours worldwide, including the Asian, OneAsia, Australasia, Japan Golf, Korean, South American, and Sunshine Tours. They also cover the LPGA, Champions Tour, and Korn Ferry Tour events in the United States in depth.

In-Play Betting and Innovations

Bet365 has integrated a play-by-play shot tracker on both their app and website, enhancing the in-play betting experience. This tool is invaluable for following your player’s progress in real time without the guesswork, especially on the DP World Tour and the PGA Tour.

Bet365’s in-play golf betting options are extensive, particularly during PGA and DP World Tour events, with additional betting options available during major tournaments. The maximum payout for golf betting at bet365 is a competitive, standing out among online bookmakers.

Golf Betting Options and Promotions

Bet365 traditionally offers five each-way places at 1/4 odds for regular PGA and DP World Tour events with full fields—a rarity today where most bookmakers offer 1/5 odds for the place. For the Majors, bet365 has consistently offered eight places each-way at 1/5 odds since 2017, demonstrating a stable and punter-friendly approach.

Bet365 also features their Each Way Extra promotion on golf, allowing bettors more control over their each-way betting terms. More detailed insights into their ongoing offers, including extended each-way places, can be accessed on the bet365 8 places each way page.


Bet365 stands as a robust platform for golf betting with its superior odds, comprehensive market coverage, and innovative features like the shot tracker. Their consistent approach to each-way terms, especially during the Majors, combined with their extensive tournament coverage, makes them a top choice for golf enthusiasts seeking value and extensive betting options. Whether you’re a seasoned bettor or new to golf betting, bet365 provides a thorough and engaging betting experience.

🏎️ F1 & Motor Racing

In our analysis of the online bookmakers for motorsport betting and especially F1 betting we looked at range of markets, in play offering and good odds amongst other factors. Bet365 came out as number one. You can read more about why in the full analysis of best betting sites for F1. The top F1 sites are:

1. bet365

Bet365 stands out as a premier F1 betting site. It offers an extensive array of betting choices for F1, covering a multitude of markets for the qualifying rounds. Their options for cashing out during live events are particularly noteworthy. With competitive odds and a user-friendly sportsbook, Bet365 might just be the top bookmaker for betting on F1. Having led the industry for over two decades, the Bet365 platform caters to a vast customer base, serving more than 60 million users with its extensive selection of in-play betting opportunities.

Other Sports

For in-depth reviews of the top betting sites for various sports, please follow the links to our comprehensive guides.

  • Darts
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John Pentin
Born and raised in London, John has always been in love with sport. He started successfully his own blog back in 2006, while writing for football in several newspaper. John has also worked with several betting operators as sports trader and has joined since the start in 2013. John is now head of the content team at