Horse Racing Tips: Goodwood preview, predictions and best bets for Thursday July 31

A captivating afternoon of action awaits on the Sussex Downs, with the second day of Glorious Goodwood set to feature several intriguing contests, most notably the Group 3 Gordon Stakes at 14:30. Read on to find the best tips and predictions in addition to the latest betting offers for Goodwood racing on Thursday July 31.

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Horse Racing betting tips: Goodwood Thursday July 31 tips

Could a Rising Star Shine Brightest in the Gordon Stakes?
  • Merchant is unbeaten in two starts since stepping up to 1m4f, including a strong Royal Ascot win
  • William Haggas has struck with 17 of his last 54 runners (31% strike rate in the past 14 days)
  • Merchant is rated at least 5lb superior to all rivals on adjusted figures, making him the clear form pick

Best Bet for Goodwood Thursday July 31

Goodwood – Merchant in the 14:30
5/4 - odds when tipped
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Reasoning
Merchant has looked a class above since switching to 1m4f, winning impressively at both York and Royal Ascot. With proven stamina, strong sectionals, and the highest adjusted figure in the field, he looks ideally placed to make a successful step into Group company under a trainer and jockey combination in excellent form.

Top Betting Offers To Take Advantage Of Today

Today's Horse Racing Odds Boosts
William hill
WHIRL (3:05 GOO) & AYLIN (4:55 GOO) BOTH TO WIN
17/2 (was 8/1)
William hill
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William hill
WHIRL (3:05 GOO) TO WIN
1/1 (was 8/10)
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This particular event, contested over a demanding one mile and four furlongs, has long been viewed as a springboard to top-level staying prizes later in the season. Today’s edition brings together a promising cohort of three-year-olds, many of whom are stepping up in class with ambitions of greater things to come.

The race schedule offers a mixture of handicaps and pattern-level events, presenting punters with plenty of variety throughout the card. Although the 14:30 is clearly the highlight in terms of prestige, each race includes elements of tactical interest, particularly with the going described as good to firm — a surface likely to suit those with proven pace and balance.

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The ITV cameras will follow the action closely, and there’s every expectation this will be a day when up-and-coming talents look to establish themselves. In a field rich with unexposed types and previous winners, the challenge will be distinguishing potential from proven class. Punters will be seeking form lines, pace angles and strong finishing efforts to help identify today’s standout performer.

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Best Bet of the Day at Goodwood – Merchant in the 14:30

Here at BettingTips4You, we focus exclusively on quality selections over quantity. We don’t flood readers with multiple uncertain fancies — instead, we analyse the card in depth and recommend just one carefully chosen tip per event. It means our followers get a crystal-clear message, and our strike-rate can be transparently measured over time. Our strongest recommendation for Goodwood on 31st July is Merchant in the Group 3 Gordon Stakes.

This rapidly improving colt has shown clear signs of development since being stepped up in trip to a mile and a half. His most recent effort, a convincing win in a Royal Ascot handicap, underlined not just his staying potential but his ability to handle the heat of a large-field contest. On that occasion, he still had a wall of horses to negotiate turning in but responded willingly under pressure, displaying both tactical agility and finishing strength. The clock also supports the visual impression — his sectionals indicate he was doing plenty late on and with authority.

Prior to that, Merchant had cruised to victory at York in May, taking apart what looked a solid field with ease. That form has since been endorsed, and his official mark of 103 places him at the forefront of today’s runners. According to BettingTips4You’s expert evaluation, he sets the standard here, at least 5lb ahead of his nearest rivals on weight-adjusted figures.

William Haggas, who sends him into pattern company for the first time, has enjoyed a strong spell, operating at a 31% strike-rate in the past fortnight. Jockey Tom Marquand, who has partnered him to each of his last three starts, is back aboard, and although his recent return is a modest 13%, he knows this colt’s strengths inside out.

The race features a few other respected names, but many have questions to answer either in terms of consistency, effectiveness at the trip, or suitability to the quick surface. Rahiebb was well held when they met at Ascot, and although he gets weight this time, he’ll need to find marked improvement. Galveston and Sir Dinadan bring some respectable placed form, but neither has shown the same upward trajectory as Merchant, who appears far from the ceiling of his abilities.

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