European Masters 2025: Crans-sur-Sierre Dates, Start Time, William Hill Odds and How to Watch Live

The final week of August will see one of the most picturesque events on the golf calendar teeing off in Switzerland. The European Masters 2025 begins on Thursday, 28th August, and runs through until Sunday, 31st August, at the spectacular Crans-sur-Sierre Golf Club in Crans Montana. For fans watching from the UK, live coverage begins on Sky Sports Main Event and Golf at 12.30pm on Thursday, while those with more patience may prefer a pay-per-view alternative or streaming package. The opening tee-off is scheduled for 6.40am local time, which is 5.40am in the UK, so only the most committed early risers will catch every shot from the very start.

Naturally, attention has turned towards the bookmakers, with William Hill odds shaping the debate around who might lift the trophy on Sunday evening. Players with proven success at Crans, such as Alex Noren and Matt Fitzpatrick, have been drawing plenty of interest, while Wyndham Clark comes in as the highest-ranked competitor in the field. Rasmus Hojgaard, Thriston Lawrence, Danny Willett and defending champion Matt Wallace are also lining up, which means this isn’t just another event in the schedule—it’s a serious title clash that has attracted many of the game’s most precise operators.

Key Fixture Information and Venue Insight

This year’s stop on the sport event calendar is staged at a venue many consider to be among the most stunning in the world. At just 6,823 yards with a par of 70, Crans-sur-Sierre doesn’t intimidate with length, but its quirks make it one of the toughest mental tests on tour. The driveable sixth and seventh holes tempt risk-takers, but the small, firm greens quickly punish anything slightly off-line. Throw in tree-lined fairways, undulating lies, and the thin mountain air that sends the ball further than usual, and suddenly course management becomes the defining skill.

Over the years, accuracy rather than raw power has been the deciding factor. The stats reinforce this, with previous winners ranking highly for greens in regulation and scrambling rather than distance. If a player cannot keep their iron play sharp, the chances of surviving four days in the Alps are slim. And with showers and even the threat of thunder forecast for Thursday, the opening rounds could be particularly nervy.

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Match Preview and Build-Up

If we look at the form guide ahead of the match, there are strong cases for several contenders. Alex Noren arrives in Switzerland with a fresh victory at the British Masters, a reminder that he remains dangerous on these tricky layouts. Rasmus Hojgaard pushed him close in that event, proving again he is developing into a serious competitor on the DP World Tour. Matt Fitzpatrick, twice a champion at Crans, knows the course as well as anyone, although last year’s near miss will still sting.

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Best Bookmakers Deals For This Event

Meanwhile, Wallace will try to defend the crown he claimed in dramatic style last year. His playoff victory ended a long wait for silverware, and he’ll be desperate to prove it wasn’t a one-off. Then there’s Thriston Lawrence, another past winner at this venue, and Danny Willett, who knows what it takes to tame these greens. With so many course specialists in the line-up, this feels less like an open field and more like a clash between seasoned Crans experts.

The latest betting odds from William Hill make fascinating reading because, while course pedigree is usually decisive here, outsiders have occasionally broken through. The question on many punters’ lips is whether Clark, ranked 27 in the world, can cope with the course’s subtle tricks, or whether another seasoned European will once again thrive.

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Event Location and Venue Details

For anyone lucky enough to attend, the experience goes beyond golf. The Crans Montana backdrop is extraordinary, offering views of Mont Blanc and the Rhône plain. Spectators can choose between the amphitheatre at the 13th, the Monte Rosa Lounge overlooking multiple holes, or the iconic 18th green stand, where the drama usually reaches its crescendo.

Even if you’re not a huge fan of golf, this is one of those major sporting events this weekend that offers scenery, atmosphere, and the sort of drama only alpine golf can provide. There’s something undeniably human about watching the world’s best golfers wrestle with tiny saucer-like greens while you sip a drink in the sunshine and pretend you could probably do better yourself. Spoiler: you couldn’t.

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Questions & Answers

Where is the European Masters 2025 being played?
The tournament will be staged at the Crans-sur-Sierre Golf Club in Crans Montana, Switzerland, a venue famed for its altitude and breathtaking scenery.

When is the match date and time?
The event runs from Thursday 28th August to Sunday 31st August 2025. Play starts at 6.40am local time (5.40am UK time), though TV coverage in the UK begins at 12.30pm each day.

How to watch live in the UK?
Fans can follow the action on Sky Sports Main Event and Golf, with additional live streaming information available through the Sky Go app and various sport streaming guides.

Who is the favourite to win?
According to the latest William Hill odds, the favourites include past winners such as Alex Noren and Matt Fitzpatrick, alongside high-ranking Wyndham Clark. However, with past events proving unpredictable, the underdog chances can’t be dismissed.

What is the prize money?
The purse stands at $3.25 million, with just over $540,000 for the winner, which should focus the minds of even the most laid-back competitors.

If you’re looking for betting tips and predictions, you can find expert insights by clicking here: https://bettingtips4you.com/golf-tips/

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