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🏕️ I’m A Celebrity 2026
📊 bet365 Market Insights
🎯 BT4Y Winner Pick
⭐ Full Outright Odds
I’m A Celebrity 2026: The Betting So Far
I’m A Celebrity… Get Me Out of Here! is back — and the betting market is already pointing firmly in one direction. Wayne Rooney has been installed as the clear outright favourite, attracting a remarkable 39.48% of all bets placed at bet365, priced at 2/1. That’s not a marginal lead — nearly four in ten bets on the market are going on Roo before anyone’s even set foot in the jungle.
But with nearly 60% of the market’s money elsewhere, there’s a conversation worth having about whether the public money is simply riding the name, and whether the real value lies further down the board. Below we run through the full market, the key contenders, the bet365 trading team’s insights — and hand out our BT4Y winner prediction.
“Enduring it takes both physical and mental strength, and the phrase ‘get me out of here’ is used quite often. Alongside a trip to Old Trafford, a Bushtucker Trial can certainly be hard work! Manchester United may be struggling to win matches right now, but Rooney is certainly winning over the public before he enters the jungle.”Steve Freeth — bet365 Spokesperson
🌴 I’m A Celebrity 2026 — Full Outright Odds (bet365)
| Contestant | % Bets Placed | Bet Share | Odds |
|---|---|---|---|
| 👑 Wayne Rooney | 39.48% | 2/1 | |
| Leigh Francis | 11.71% | 15/2 | |
| Joanna Page | 11.43% | 7/2↗4/1 | |
| Jack Skipper | 8.57% | 9/1 | |
| Sharky | 8.11% | 10/1 | |
| Chloe Burrows | 7.58% | 17/2 | |
| Ricky Wilson | 5.31% | 11/1↗12/1 | |
| Claire Sweeney | 3.19% | 33/1 | |
| Ade Adepitan | 2.58% | 25/1 | |
| AJ Odudu | 1.74% | 18/1 | |
| Mariella Frostrop | 0.23% | 66/1 | |
| Leomie Anderson | 0.07% | 66/1 |
↗ = odds drifted since market opened | Odds subject to change. 18+ T&Cs apply.
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Key Contenders — Who Are We Dealing With?
Here’s the rundown on the main players in the market, the public money they’re pulling, and what the odds tell us about their chances.
👑 Wayne Rooney
Former England captain & Man Utd legend
2/1
📊 39.48% of bets placed
The runaway public favourite. Rooney is one of the most recognisable faces in British sport, and the British public has an enormous soft spot for him despite — or perhaps because of — his turbulent personal life and rollercoaster managerial career. He’s the kind of personality who could charm the campfire AND do well in the Trials.
The concern: With nearly 40% of bets on him, the market is already well aware. His odds of 2/1 imply a ~33% win probability. That’s a lot of weight for someone who hasn’t done a reality show before. High-profile celeb favourites often struggle once the novelty wears off and voters start picking who they genuinely want to win.
Leigh Francis
Comedian / Keith Lemon creator
15/2
📊 11.71% of bets placed
The alter-ego comedian has built up a loyal, long-standing following over two decades. Keith Lemon gave him mainstream appeal far beyond his comedy-circuit base. Leigh’s natural likability, self-deprecating style and willingness to be the butt of a joke are exactly the qualities that tend to thrive in the jungle. He’s comfortable being ridiculous — and that plays very well on this show.
BT4Y view: Massively underrated at 15/2. Second-most backed but still at a price that offers serious each-way appeal. Could go very long in this competition once campmates and viewers warm to him.
Joanna Page
Actress (Gavin & Stacey — Stacey)
4/1
📊 11.43% of bets placed | Odds drifted from 7/2
The Gavin & Stacey star is one of Britain’s most-loved TV actresses. She’s warm, funny and approachable — a natural fit for the warm/relatable archetype that the show tends to crown. The fact that her odds have already drifted from 7/2 to 4/1 despite her high bet share suggests the bookmakers have adjusted, but she’s still in the picture.
BT4Y view: Would be our shortlisted each-way pick if not for the drift. Joanna ticks almost every box for what this show rewards — the likeable, funny, emotionally warm contestant who handles adversity with a smile.
Chloe Burrows
Love Island 2021 / social media personality
17/2
📊 7.58% of bets placed
The Love Island alum has the younger demographic firmly in her corner. Burrows has used social media brilliantly since leaving the villa — she’s genuinely funny, refreshingly unfiltered, and has a huge following who already know and love her. The reality-TV-to-I’m A Celeb pipeline is well-established, and she fits the mould of a younger, online-savvy fan base driving phone votes.
BT4Y view: Interesting price at 17/2. The Love Island demographic votes, and they vote en masse. Keep an eye on how her first few days go — could shorten significantly.
Jack Skipper
Comedian
9/1
📊 8.57% of bets placed
A comedian who’s built a following through quick-fire, shareable humour. At 9/1 he’s attracting a decent chunk of early money — comedians tend to do well in the jungle because they’re naturally entertaining in the daily camp life moments that fill the show. If the editing gives him airtime, the odds could come in quickly.
BT4Y view: Worth monitoring. Funny gets votes on this show. His price at 9/1 reflects genuine public interest, not just a speculative punt.
AJ Odudu
TV presenter (Strictly Come Dancing etc.)
18/1
📊 1.74% of bets placed
AJ Odudu has real mainstream appeal as one of the UK’s most prominent TV presenters, but she’s attracting very little early money at 18/1. That disconnect between profile and bet share is worth noting. If she performs well in the Trials and gets positive editing, 18/1 could look a very big price in a couple of weeks.
BT4Y view: Potential outsider special. High public recognition, low current market interest. Worth a small speculative bet if you want to get on early.
🎯 BT4Y Winner Prediction
Our Pick: Leigh Francis @ 15/2
Wayne Rooney is a perfectly reasonable favourite — the public adores him and his personality is built for TV. But at 2/1 you’re essentially backing a ~33% chance on someone who’s never done a show like this, in a format where public goodwill is everything and big names don’t always translate into consistent phone votes over three weeks.
Leigh Francis at 15/2 is where the value sits. He checks every box that this show rewards: he’s naturally likeable, brilliantly funny without being aggressive about it, comfortable being the butt of the joke, and has an audience that has followed him for 20+ years. His Keith Lemon persona means people already have a warm, positive association with him — which is half the battle in a public vote format. He’s the second-most backed contestant in the market but still at a price that offers serious each-way value. If he makes the last four, it’s a free swing at a winner.
Each-way interest: Joanna Page at 4/1 is the star power pick and would be our win selection if not for the drift. If you’re playing it safe, those two in combination cover the most likely winner profile this show tends to produce.
Leigh Francis at 15/2 is where the value sits. He checks every box that this show rewards: he’s naturally likeable, brilliantly funny without being aggressive about it, comfortable being the butt of the joke, and has an audience that has followed him for 20+ years. His Keith Lemon persona means people already have a warm, positive association with him — which is half the battle in a public vote format. He’s the second-most backed contestant in the market but still at a price that offers serious each-way value. If he makes the last four, it’s a free swing at a winner.
Each-way interest: Joanna Page at 4/1 is the star power pick and would be our win selection if not for the drift. If you’re playing it safe, those two in combination cover the most likely winner profile this show tends to produce.
✅ BT4Y Pick: Leigh Francis @ 15/2 (Win) + Joanna Page @ 4/1 (Each-Way interest)
BT4Y’s Value Shortlist
🏆 Main Pick
Leigh Francis
15/2
Natural likability + 20yr fanbase + comedic instinct = textbook I’m A Celeb winner profile
📌 Each-Way
Joanna Page
4/1
Warmth + comedy + Gavin & Stacey legacy. The drift from 7/2 is a slight concern — still quality
💡 Speculative
AJ Odudu
18/1
High profile, low bet share — a disconnect that sometimes signals early market oversight
Get the Best I’m A Celebrity Odds at bet365
Wayne Rooney 2/1 | Leigh Francis 15/2 | Joanna Page 4/1 | Chloe Burrows 17/2
View Full Market at bet365 →
I’m A Celebrity 2026 Betting — FAQs
The Market & Odds
Who is the favourite to win I’m A Celebrity 2026?
Wayne Rooney is the clear favourite at bet365, priced at 2/1. He’s attracted nearly 40% of all bets placed on the outright market — a substantial lead over the rest of the field. Leigh Francis (15/2) and Joanna Page (4/1) are the next most-backed contestants.
What are the current outright odds for I’m A Celebrity 2026?
As of the latest bet365 market update: Wayne Rooney 2/1, Joanna Page 4/1, Leigh Francis 15/2, Chloe Burrows 17/2, Jack Skipper 9/1, Sharky 10/1, Ricky Wilson 12/1, AJ Odudu 18/1, Ade Adepitan 25/1, Claire Sweeney 33/1, Mariella Frostrop 66/1, Leomie Anderson 66/1. Odds are subject to change — click any link on this page for the current price.
Has anyone’s odds changed since the market opened?
Yes — Joanna Page’s odds have drifted from 7/2 to 4/1 despite her attracting over 11% of bets. Ricky Wilson has also drifted from 11/1 to 12/1. When a contestant’s odds drift despite meaningful bet share, it typically means the bookmaker has adjusted for their own liability or new information from elsewhere in the market.
Is Wayne Rooney good value at 2/1?
That depends on your view. At 2/1, Rooney is priced as though he has roughly a 33% chance of winning. His massive public profile and likability make him a rational favourite. However, big-name celebrities don’t always win this show — it’s driven by consistent public voting over several weeks, and the novelty factor can fade. We’d argue there’s better value elsewhere in the market, particularly Leigh Francis at 15/2.
Where can I bet on I’m A Celebrity 2026?
You can bet on the full outright market, plus ongoing specials and in-show markets, at bet365. 18+, registration required, T&Cs apply.
The Contestants
Who is Leigh Francis and why is he popular in the betting?
Leigh Francis is a British comedian best known for creating and playing Keith Lemon, as well as the sketch show Bo’ Selecta! He’s one of the most recognisable faces in British comedy with over two decades in the industry. In betting terms, he’s attracted the second-highest share of bets (11.71%) and is priced at 15/2 — a combination that makes him genuinely interesting value.
Who is Joanna Page and what are her chances?
Joanna Page played Stacey in Gavin & Stacey, one of the best-loved British sitcoms of the last 20 years. She’s warm, funny and hugely likeable — exactly the qualities that tend to win this show. Her odds have drifted from 7/2 to 4/1, suggesting some market adjustment, but she remains a credible contender and our second-favourite selection on the page.
Who is Sharky and why is he in the market?
Sharky is a YouTuber and content creator. His presence in the market at 10/1 (with 8.11% of bets) reflects the growing trend of digital creators appearing on mainstream reality TV — and crucially, bringing a younger, highly engaged fanbase with them. That demographic tends to vote actively, which makes him more interesting than his odds alone might suggest.
Who is Jack Skipper?
Jack Skipper is a comedian who’s built a following through social media and live performance. Priced at 9/1 with 8.57% of bets, he’s attracting solid early interest. Comedians generally perform well on this show — the format rewards people who are entertaining and relatable in everyday situations, and those who can find humour in difficult circumstances tend to do very well in the public vote.
Betting Basics
What does it mean when odds drift?
When odds drift (get bigger), it means the bookmaker has decided the selection is less likely to win than initially priced — either because money has gone elsewhere, the book is adjusting for liability, or new information suggests the original price was too tight. Joanna Page drifting from 7/2 to 4/1 is a modest drift and doesn’t necessarily mean her chances have changed — but it’s worth noting before backing.
What is an each-way bet and does it apply here?
An each-way bet is two bets in one — a win bet and a place bet. If your selection wins, you collect both parts. If they finish in a specified top position but don’t win, the place part pays at a fraction of the win odds. Whether each-way terms apply to I’m A Celebrity markets varies by bookmaker — check bet365’s current terms before placing.
When does I’m A Celebrity 2026 start?
I’m A Celebrity… Get Me Out of Here! 2026 is due to begin in mid-November 2026, airing on ITV1 and ITVX. The betting market is already open and live — always check the current odds at bet365 as they can shorten significantly once the show is underway and viewer favourites emerge.
Can odds change significantly once the show starts?
Absolutely. I’m A Celebrity is one of the most volatile betting markets on the calendar. Odds can shorten dramatically once a contestant has a standout moment — completing a Trials, showing vulnerability, or having a brilliant social interaction that goes viral. The best prices are almost always available before the series begins. By Week 2, the favourites are usually much shorter.
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All odds sourced from bet365 and correct at time of publication. Odds may have changed since this article was written — always check the current price before placing a bet. BettingTips4You.com receives commission from bet365 when customers click affiliate links on this page. This does not affect the odds you receive.
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🌴 Bet on I’m A Celeb 2026 at bet365
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