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Betfred was one of the last of the mainstream traditional high street bookmakers that decided to launch an online presence. Due to this late decision, it has been playing catching up since. Since the launch which happened in 2004, Betfred have developed a powerful online betting presence. They can now offer all the top features and products that you would expect to have with a top bookie.
Betfred is owned by Fred Done who has become a millionaire thanks to the success of the brand he created.
Betfred website is straightforward to use even though we have seen some platforms out there that are better organised. It looks like they have sorted out all the problems, but in the past, the betting site has been slow when there were very popular events. It looks like they have been working hard to ensure the user can place their bets as quickly as possible. They have also significantly improved their in-running platform.
If you like other products, we have to say that Betfred Poker and Casino are very good. As you will notice, the design of these parts of the site is eyecatching, and it had very good success with customers. Even though Betfred operations are based out in Gibraltar, there are no problems in terms of customer service and user experience.
Betfred design is very clean, and the graphic has been improved and support well the user in having a good gaming session. The attention to details is excellent, and you can see that the company still belong to Fred Done as the approach is more personable and less corporate. The design has changed lots of times since the website was first launched. This clearly shows how Betfred is always striving to improve and to please online and mobile customers.
The betting industry is very competitive, and top bookmakers like Betfred need to keep offering a good range of betting markets to retain their customers. Betfred also have a special attention to multiple betting, and this is coming from the times when the business was predominantly offline. The strategy used by Betfred was to attract customers to their betting shops by giving out added value on football coupons and accas on horse racing. They have continued with the same strategy also on the website, and you will be able to find frequently special free bets offers on most multiple bets.
The Betfred website is one of the best out there, and it is worth checking this out if don’t have an account with them. Betfred is known as the ‘King of Bonus’ and they provide very good returns, especially if you play on multiples. They also have a very good introductory offer which will allow you to test their product without risking too much of your own money. Betfred is a well known and trusted high street brand that has been able, not without some delays, to create a really good online presence.