Herrin Kendrick

Herrin leads the editorial and betting strategy operation at BT4Y, setting the standard every tip on the site is measured against before publication. The core criterion is straightforward: if a selection does not offer genuine market value at the available odds, it does not run. With a background in administration, he covers UK football betting for the site's main editorial feed and oversees the quality framework the wider analyst team works within, with a consistent focus on long-term profitability over short-term headline results.