Home Accumulator Tips Both Teams To Score Tips (BTTS Tips): 15/1 Friday’s Goals MEGA Acca

Both Teams To Score Tips (BTTS Tips): 15/1 Friday’s Goals MEGA Acca

BTTS Acca – Both Teams To Score Tips
Daily BTTS accumulator tips selected using attacking form, defensive data, expected goals and match context. Our latest Both Teams To Score multiple is published in UK time with clear reasoning for every leg.

BTTS Acca
15/1
Published: Thursday 15th Oct · First kick-off Friday 16th Oct 17:00 UK
BetMGM offer
BTTS Yes
Wieczysta Kraków v Raków Częstochowa
Reason for tip

This Ekstraklasa clash promises goals at both ends given the attacking profiles and defensive frailties of Wieczysta Kraków and Raków Częstochowa. Both sides average 1.4 goals scored per game, with Raków conceding 2.4 on average, highlighting their defensive vulnerabilities. Raków’s 80% rate of matches over 2.5 goals and BTTS frequency underlines their openness, while Wieczysta’s consistent scoring and set-piece threat add to the goal potential. With both teams under pressure to improve results, an open, end-to-end contest with goals from each side looks a plausible outcome.

BTTS Yes
Al-Ittihad FC v Al Shabab
Reason for tip

Al-Ittihad's attacking prowess and home form set the stage for a lively encounter against Al Shabab, who, despite their struggles, have shown glimpses of goal threat. With Al-Ittihad averaging nearly two goals per game and a history of open matches between these sides, both teams look likely to find the net. Al Shabab's defensive vulnerabilities and Al-Ittihad's sustained pressure increase the chances of goals at both ends, making BTTS a credible angle in this Pro League clash.

BTTS Yes
Heerenveen v Excelsior
Reason for tip

Heerenveen and Excelsior both bring attacking firepower but have shown defensive frailties this season, setting up a lively encounter. Heerenveen averages 1.6 goals scored and concedes 1.4, while Excelsior scores 1.8 but leaks 2.2 per game. Excelsior’s perfect recent record of Over 2.5 goals and Heerenveen’s 60% rate underline their tendency for open matches. Both sides create chances regularly, with Heerenveen’s higher shot volume and Excelsior’s clinical finishing suggesting goals at both ends. This profile supports the BTTS Yes selection as a plausible outcome in this Eredivisie clash.

🔒
Locked
🔒
Locked
🔒
Locked
🔒
Locked
🔒 4 selections locked

Unlock the full Acca free

Create a free BT4Y account, verify your email and log in to reveal the locked selections and rationales.

Free account • Email verification required • Available worldwide

18+ Gamble Responsibly
Odds subject to change
✓Verified plan records

Premium football tips, tracked in units

+300.8u
PREMIUM · ALL-TIME
+485.3u
PRO · ALL-TIME
55.1% WR
PREMIUM WIN RATE
See Plans
18+ | BeGambleAware | T&Cs apply | Results are tracked in units. Past performance does not guarantee future returns. Please bet responsibly.
77-Day Premium Pass

Try BT4Y Premium for 7 days — £4.99

One payment. No subscription. Get seven days of the Premium service before deciding whether a monthly plan is right for you.

7 days Premium£4.99 one-offNo auto-renewal
TRY PREMIUM FOR 7 DAYS — £4.99
18+ | BeGambleAware | T&Cs apply | Results are tracked in units. Past performance does not guarantee future returns. Please bet responsibly.
BESPOKE SUPER TIP · £3.99

You choose the match. We choose the bet.

Pick the game you want our expert selection for. One tip, one-off payment, no subscription.

LOSE?Your next Bespoke Super Tip is FREE.
Premier League
●Sat 17 Oct · 12:30 UK
EvertonvChelsea
One expert pick + reasoning for this game
Premier League
●Sat 17 Oct · 15:00 UK
BrentfordvLiverpool
One expert pick + reasoning for this game
Premier League
●Sat 17 Oct · 15:00 UK
Manchester CityvIpswich
One expert pick + reasoning for this game
Premier League
●Sun 18 Oct · 14:00 UK
LeedsvManchester United
One expert pick + reasoning for this game
Premier League
●Sun 18 Oct · 16:30 UK
Nottingham ForestvArsenal
One expert pick + reasoning for this game
Premier League
●Sat 17 Oct · 15:00 UK
FulhamvHull City
One expert pick + reasoning for this game
Premier League
●Sat 17 Oct · 17:30 UK
NewcastlevAston Villa
One expert pick + reasoning for this game
Premier League
●Sun 18 Oct · 14:00 UK
BournemouthvSunderland
One expert pick + reasoning for this game
Premier League
●Sun 18 Oct · 14:00 UK
BrightonvCrystal Palace
One expert pick + reasoning for this game
La Liga
●Sat 17 Oct · 13:00 UK
EspanyolvAtletico Madrid
One expert pick + reasoning for this game
Serie A
●Sat 17 Oct · 14:00 UK
VeneziavNapoli
One expert pick + reasoning for this game
Bundesliga
●Sat 17 Oct · 14:30 UK
Union BerlinvBorussia Dortmund
One expert pick + reasoning for this game
Ligue 1
●Sat 17 Oct · 16:15 UK
StrasbourgvParis Saint Germain
One expert pick + reasoning for this game
Serie A
●Sat 17 Oct · 17:00 UK
BolognavInter
One expert pick + reasoning for this game
La Liga
●Sat 17 Oct · 17:30 UK
Real BetisvBarcelona
One expert pick + reasoning for this game
Ligue 1
●Sun 18 Oct · 14:00 UK
AngersvMarseille
One expert pick + reasoning for this game
Bundesliga
●Sun 18 Oct · 14:30 UK
Bayer LeverkusenvSC Freiburg
One expert pick + reasoning for this game
Serie A
●Sun 18 Oct · 17:00 UK
AC MilanvAtalanta
One expert pick + reasoning for this game
Serie A
●Sun 18 Oct · 19:45 UK
JuventusvLazio
One expert pick + reasoning for this game
Ligue 1
●Sun 18 Oct · 19:45 UK
LyonvNice
One expert pick + reasoning for this game
La Liga
●Sun 18 Oct · 20:00 UK
Real MadridvSevilla
One expert pick + reasoning for this game
Bundesliga
●Fri 16 Oct · 18:30 UK
Rapid ViennavTSV Hartberg
One expert pick + reasoning for this game
Bundesliga
●Fri 16 Oct · 19:30 UK
Eintracht Frankfurtv1. FC Köln
One expert pick + reasoning for this game
Serie A
●Fri 16 Oct · 19:45 UK
FrosinonevSassuolo
One expert pick + reasoning for this game
Ligue 1
●Fri 16 Oct · 19:45 UK
Le MansvToulouse
One expert pick + reasoning for this game
La Liga
●Fri 16 Oct · 20:00 UK
Deportivo La CorunavLevante
One expert pick + reasoning for this game
Bundesliga
●Sat 17 Oct · 14:30 UK
Hamburger SVvVfB Stuttgart
One expert pick + reasoning for this game
Bundesliga
●Sat 17 Oct · 14:30 UK
Werder BremenvSC Paderborn 07
One expert pick + reasoning for this game
Bundesliga
●Sat 17 Oct · 14:30 UK
FC Schalke 04vFSV Mainz 05
One expert pick + reasoning for this game
Bundesliga
●Sat 17 Oct · 14:30 UK
SV ElversbergvFC Augsburg
One expert pick + reasoning for this game
La Liga
●Sat 17 Oct · 15:15 UK
VillarrealvElche
One expert pick + reasoning for this game
Bundesliga
●Sat 17 Oct · 16:00 UK
Austria LustenauvLask Linz
One expert pick + reasoning for this game
Bundesliga
●Sat 17 Oct · 17:30 UK
Bayern MünchenvRB Leipzig
One expert pick + reasoning for this game
Bundesliga
●Sat 17 Oct · 18:30 UK
RiedvAustria Vienna
One expert pick + reasoning for this game
Serie A
●Sat 17 Oct · 19:45 UK
AS RomavGenoa
One expert pick + reasoning for this game
Ligue 1
●Sat 17 Oct · 19:45 UK
LillevStade Brestois 29
One expert pick + reasoning for this game
Ligue 1
●Sat 17 Oct · 19:45 UK
Estac TroyesvLens
One expert pick + reasoning for this game
La Liga
●Sat 17 Oct · 20:00 UK
ValenciavAthletic Club
One expert pick + reasoning for this game
Serie A
●Sun 18 Oct · 11:30 UK
UdinesevLecce
One expert pick + reasoning for this game
La Liga
●Sun 18 Oct · 13:00 UK
OsasunavRacing Santander
One expert pick + reasoning for this game
Bundesliga
●Sun 18 Oct · 13:30 UK
Red Bull SalzburgvSCR Altach
One expert pick + reasoning for this game
Bundesliga
●Sun 18 Oct · 13:30 UK
Wolfsberger ACvWSG Wattens
One expert pick + reasoning for this game
Serie A
●Sun 18 Oct · 14:00 UK
FiorentinavComo
One expert pick + reasoning for this game
La Liga
●Sun 18 Oct · 15:15 UK
Celta VigovAlaves
One expert pick + reasoning for this game
Bundesliga
●Sun 18 Oct · 16:00 UK
Sturm GrazvGrazer AK
One expert pick + reasoning for this game
Ligue 1
●Sun 18 Oct · 16:15 UK
Le HavrevAuxerre
One expert pick + reasoning for this game
Ligue 1
●Sun 18 Oct · 16:15 UK
LorientvMonaco
One expert pick + reasoning for this game
Ligue 1
●Sun 18 Oct · 16:15 UK
Paris FCvRennes
One expert pick + reasoning for this game
Bundesliga
●Sun 18 Oct · 16:30 UK
Borussia Mönchengladbachv1899 Hoffenheim
One expert pick + reasoning for this game
La Liga
●Sun 18 Oct · 17:30 UK
MalagavReal Sociedad
One expert pick + reasoning for this game
Pro League
●Fri 16 Oct · 14:15 UK
Al-Qadisiyah FCvAbha
One expert pick + reasoning for this game
Pro League
●Fri 16 Oct · 16:00 UK
Al RiyadhvAl-Hilal Saudi FC
One expert pick + reasoning for this game
Süper Lig
●Fri 16 Oct · 18:00 UK
Çorum FKvRizespor
One expert pick + reasoning for this game
Eredivisie
●Fri 16 Oct · 19:00 UK
HeerenveenvExcelsior
One expert pick + reasoning for this game
Pro League
●Fri 16 Oct · 19:00 UK
Al-Ittihad FCvAl Shabab
One expert pick + reasoning for this game
Championship
●Fri 16 Oct · 20:00 UK
BurnleyvWolves
One expert pick + reasoning for this game
Championship
●Sat 17 Oct · 12:30 UK
MiddlesbroughvCardiff
One expert pick + reasoning for this game
Championship
●Sat 17 Oct · 12:30 UK
MillwallvLincoln
One expert pick + reasoning for this game
Championship
●Sat 17 Oct · 12:30 UK
WatfordvCharlton
One expert pick + reasoning for this game
Championship
●Sat 17 Oct · 15:00 UK
BirminghamvQPR
One expert pick + reasoning for this game
Championship
●Sat 17 Oct · 15:00 UK
Bristol CityvSheffield Utd
One expert pick + reasoning for this game
Championship
●Sat 17 Oct · 15:00 UK
DerbyvStoke City
One expert pick + reasoning for this game
Championship
●Sat 17 Oct · 15:00 UK
NorwichvPortsmouth
One expert pick + reasoning for this game
Championship
●Sat 17 Oct · 15:00 UK
SouthamptonvBolton
One expert pick + reasoning for this game
Championship
●Sat 17 Oct · 15:00 UK
SwanseavWest Ham
One expert pick + reasoning for this game
Championship
●Sat 17 Oct · 15:00 UK
West BromvBlackburn
One expert pick + reasoning for this game
Championship
●Sat 17 Oct · 15:00 UK
WrexhamvPreston
One expert pick + reasoning for this game
A-League
●Fri 16 Oct · 10:00 UK
SydneyvWestern Sydney Wanderers
One expert pick + reasoning for this game
Ekstraklasa
●Fri 16 Oct · 17:00 UK
Wieczysta KrakówvRaków Częstochowa
One expert pick + reasoning for this game
Allsvenskan
●Fri 16 Oct · 18:00 UK
IF BrommapojkarnavDjurgardens IF
One expert pick + reasoning for this game
Superliga
●Fri 16 Oct · 18:00 UK
AC HorsensvRanders FC
One expert pick + reasoning for this game
Ligue 2
●Fri 16 Oct · 19:00 UK
AnnecyvNancy
One expert pick + reasoning for this game
Ligue 2
●Fri 16 Oct · 19:00 UK
GrenoblevBoulogne
One expert pick + reasoning for this game
Ligue 2
●Fri 16 Oct · 19:00 UK
GuingampvPAU
One expert pick + reasoning for this game
Ligue 2
●Fri 16 Oct · 19:00 UK
LavalvClermont Foot
One expert pick + reasoning for this game
Ligue 2
●Fri 16 Oct · 19:00 UK
ReimsvDijon
One expert pick + reasoning for this game
Ekstraklasa
●Fri 16 Oct · 19:30 UK
Widzew ŁódźvWisla Krakow
One expert pick + reasoning for this game
Segunda División
●Fri 16 Oct · 19:30 UK
LeganesvCordoba
One expert pick + reasoning for this game
Serie B
●Fri 16 Oct · 19:30 UK
Hellas VeronavCatanzaro
One expert pick + reasoning for this game
Serie C - Girone A
●Fri 16 Oct · 19:30 UK
PRO VercellivLecco
One expert pick + reasoning for this game
Serie C - Girone B
●Fri 16 Oct · 19:30 UK
LivornovGrosseto
One expert pick + reasoning for this game
Premier Division
●Fri 16 Oct · 19:45 UK
BohemiansvWaterford
One expert pick + reasoning for this game
Premier Division
●Fri 16 Oct · 19:45 UK
Drogheda UnitedvDerry City
One expert pick + reasoning for this game
Premier Division
●Fri 16 Oct · 19:45 UK
Galway UnitedvShamrock Rovers
One expert pick + reasoning for this game
Premier Division
●Fri 16 Oct · 20:00 UK
St Patrick's Athl.vShelbourne
One expert pick + reasoning for this game
A-League
●Sat 17 Oct · 09:40 UK
Central Coast MarinersvNewcastle Jets
One expert pick + reasoning for this game
League Two
●Sat 17 Oct · 12:30 UK
Fleetwood TownvRotherham
One expert pick + reasoning for this game
League Two
●Sat 17 Oct · 12:30 UK
ShrewsburyvBristol Rovers
One expert pick + reasoning for this game
League One
●Sat 17 Oct · 12:30 UK
Milton Keynes DonsvLuton
One expert pick + reasoning for this game
League One
●Sat 17 Oct · 12:30 UK
PeterboroughvBurton Albion
One expert pick + reasoning for this game
League Two
●Sat 17 Oct · 15:00 UK
Accrington STvGillingham
One expert pick + reasoning for this game
League Two
●Sat 17 Oct · 15:00 UK
ColchestervExeter City
One expert pick + reasoning for this game
League Two
●Sat 17 Oct · 15:00 UK
CrewevRochdale
One expert pick + reasoning for this game
League Two
●Sat 17 Oct · 15:00 UK
GrimsbyvNorthampton
One expert pick + reasoning for this game
League Two
●Sat 17 Oct · 15:00 UK
Newport CountyvYork
One expert pick + reasoning for this game
League Two
●Sat 17 Oct · 15:00 UK
OldhamvCheltenham
One expert pick + reasoning for this game
League Two
●Sat 17 Oct · 15:00 UK
Port ValevChesterfield
One expert pick + reasoning for this game
League Two
●Sat 17 Oct · 15:00 UK
Salford CityvCrawley Town
One expert pick + reasoning for this game
League Two
●Sat 17 Oct · 15:00 UK
Swindon TownvWalsall
One expert pick + reasoning for this game
League Two
●Sat 17 Oct · 15:00 UK
TranmerevBarnet
One expert pick + reasoning for this game
League One
●Sat 17 Oct · 15:00 UK
BarnsleyvCambridge United
One expert pick + reasoning for this game
League One
●Sat 17 Oct · 15:00 UK
BradfordvStevenage
One expert pick + reasoning for this game
League One
●Sat 17 Oct · 15:00 UK
LeicestervDoncaster
One expert pick + reasoning for this game
League One
●Sat 17 Oct · 15:00 UK
Leyton OrientvBlackpool
One expert pick + reasoning for this game
League One
●Sat 17 Oct · 15:00 UK
PlymouthvHuddersfield
One expert pick + reasoning for this game
League One
●Sat 17 Oct · 15:00 UK
Sheffield WednesdayvAFC Wimbledon
One expert pick + reasoning for this game
League One
●Sat 17 Oct · 15:00 UK
Stockport CountyvBromley
One expert pick + reasoning for this game
League One
●Sat 17 Oct · 15:00 UK
WiganvReading
One expert pick + reasoning for this game
League One
●Sat 17 Oct · 15:00 UK
WycombevNotts County
One expert pick + reasoning for this game
Allsvenskan
●Sat 17 Oct · 16:30 UK
AIK StockholmvIFK Goteborg
One expert pick + reasoning for this game
Primera A
●Sat 17 Oct · 20:00 UK
ChicovAtletico Nacional
One expert pick + reasoning for this game
Allsvenskan
●Sun 18 Oct · 13:00 UK
SiriusvIF Elfsborg
One expert pick + reasoning for this game
Allsvenskan
●Sun 18 Oct · 13:00 UK
Vasteras SK FKvMjallby AIF
One expert pick + reasoning for this game
Allsvenskan
●Sun 18 Oct · 15:30 UK
HalmstadvHammarby FF
One expert pick + reasoning for this game
Allsvenskan
●Sun 18 Oct · 15:30 UK
Malmo FFvBK Hacken
One expert pick + reasoning for this game
Allsvenskan
●Sun 18 Oct · 15:30 UK
Orgryte ISvGais
One expert pick + reasoning for this game
✓ £3.99 one-off✓ No subscription✓ 1 free replacement if your paid tip loses18+ · Terms apply
Acca Stats

Data-Led Accumulator Tips

Use today's hit rate data to make more informed accumulator selections — every leg backed by the numbers.

Top trend today

Al-Qadisiyah FC v Abha

Double Chance 1X — 100% hit rate

View Acca Stats
Bet Builder

Smarter Same-Game Builders

Deep player prop data and automated cheat sheets to help you build smarter, more considered same-game accumulators.

Featured match

Rapid Vienna v TSV Hartberg

Today, 18:30 — Bundesliga

Open Bet Builder
Why betting with BetMGM?
Bet £10 Get £40 in Free Bets
Claim Offer
Football & Racing Builders Weekly Rewards Fast Payouts
Open Account Offer – New customers: Deposit £10+ and place a sports bet within 7 days from registration. Get 4 x £10 Free Bets - 2 x Football Accas (4+) & 2 x Sports Multiples (2+), valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. Opt-in required. 18+. T&Cs apply.

Both Teams To Score Tips and BTTS Accumulators

Our Both Teams To Score tips focus on matches where both sides have a credible route to goal. Each BTTS accumulator is built from a wider fixture shortlist and assessed using attacking output, defensive vulnerability, expected goals, home and away form, likely line-ups and the tactical shape of the match.

The aim is not simply to find high-scoring teams. A strong BTTS selection normally requires evidence that both attacks can create meaningful chances and that neither defence can be trusted to control the game for 90 minutes.

What Is a BTTS Accumulator?

A BTTS accumulator combines two or more matches in which the selection is for both teams to score at least once. The result of each match does not matter: every leg wins when both sides score during the bookmaker’s stated settlement period, which is normally 90 minutes plus stoppage time.

Because every selection must land, adding more matches increases both the potential return and the risk. We therefore prefer a shorter, evidence-led acca rather than filling the bet slip with weak legs simply to produce a larger price.

How We Select Our BTTS Tips

We begin with the full football schedule and remove fixtures that lack a convincing scoring case at either end. The remaining matches are assessed against several core indicators.

Attacking Threat from Both Teams

We review recent goals, expected goals, shots, shots on target and the quality of chances created. One strong attack is not enough: both teams need realistic scoring potential for a match to qualify.

Defensive Vulnerability

Goals conceded can be misleading in isolation, so we also examine expected goals against, big chances allowed, clean-sheet frequency and whether a team regularly gives opponents opportunities in dangerous areas.

Home and Away Performance

A team’s overall record may hide a major home or away split. We therefore assess how often each side scores and concedes in the relevant venue rather than relying only on season-wide averages.

Tactical Match-Up and Game State

Some fixtures naturally encourage open football. High pressing, aggressive full-backs, vulnerable transitions and teams that continue attacking after taking the lead can all support a BTTS angle. By contrast, a low-tempo match involving two risk-averse teams is usually rejected.

Team News and Motivation

Missing defenders, goalkeeper changes, attacking absences, fixture congestion and competition context can materially alter the selection. A must-win situation may increase attacking urgency, but motivation alone is never treated as sufficient evidence.

When We Avoid a BTTS Selection

A high recent BTTS percentage does not automatically make a match suitable for the acca. We may reject a fixture when one team has weak attacking numbers, a key forward is absent, the expected tactical approach is unusually cautious or the available price no longer reflects the risk.

  • One side creates very few high-quality chances.
  • A team has a strong likelihood of controlling possession without conceding many transitions.
  • Recent BTTS results are driven by a small or unrepresentative sample.
  • Team news materially reduces the attacking potential of either side.
  • The odds have shortened beyond what we consider a reasonable price.

BTTS Tips, BTTS & Win and Over 2.5 Goals

These markets are related, but they are not interchangeable. A match can land BTTS at 1-1 without reaching Over 2.5 Goals, while a strong favourite may win comfortably without conceding.

  • BTTS: both teams must score, regardless of the final result.
  • BTTS & Win: both teams must score and the selected team must also win.
  • Over 2.5 Goals: the match must contain at least three goals, but both sides do not need to score.

For the combined market, visit our BTTS & Win Acca Tips. For matches selected primarily on total-goal potential, see our Over 2.5 Goals Accumulator.

When Are BTTS Accumulator Tips Published?

Our latest BTTS acca is published when the fixture schedule provides enough suitable selections. Every available tip displays the relevant matches, kick-off details, market and supporting rationale in UK time.

Selections may be reviewed when important team news, confirmed line-ups or significant price movement changes the original assessment. Always check the current market and settlement terms with your bookmaker before placing a bet.

Explore More Accumulator Tips

Different match profiles suit different betting markets. Explore our Accumulator Tips hub or compare the following specialist options:

BTTS Accumulator FAQ

What does Both Teams To Score mean?

Both Teams To Score, commonly shortened to BTTS, is a market on whether each team will score at least one goal. A 1-1, 2-1 or 3-2 scoreline would settle BTTS Yes as a winner, while 1-0, 0-0 or 2-0 would not.

Does BTTS include extra time?

BTTS bets are normally settled on 90 minutes plus stoppage time unless the bookmaker states otherwise. Goals scored during extra time or a penalty shootout usually do not count, so check the market rules before betting.

Is BTTS the same as Over 2.5 Goals?

No. BTTS requires both teams to score, while Over 2.5 Goals only requires at least three total goals. A 3-0 result wins Over 2.5 but loses BTTS, while a 1-1 draw wins BTTS but loses Over 2.5.

How many matches should a BTTS acca contain?

There is no fixed number, but each additional leg makes the accumulator harder to land. We favour quality over quantity and include only fixtures that meet the selection criteria rather than targeting a predetermined number of matches.

Go Deeper with Premium Tips

Members can access additional selections, deeper analysis and tracked betting records through our Premium Tips service. Premium availability varies according to the fixture schedule and the opportunities identified by our analysts.

Responsible Betting

Accumulator bets carry increased risk because every selection must win. Keep stakes proportionate, never chase losses and bet only with money you can afford to lose. For free information and support, visit GambleAware.org. 18+.

Get Football Tips by Email

Subscribe to receive selected football tips, accumulator updates and new analysis from BettingTips4You. We respect your privacy and will not send unnecessary emails.

Follow us on X for football betting tips and updates:
Follow BettingTips4You on X
Previous articleLe Mans vs Toulouse Predictions
Next articleFrosinone vs Sassuolo Predictions
Steve Harrington
Steve is BT4Y's tennis specialist and American editor, covering the ATP and WTA tours with a focus on the hard-court and North American swing where his on-the-ground perspective gives him an edge over European-based analysts. A former free-lancer analyst for the Times, he tracks the surface-by-surface form cycles, scheduling load and head-to-head patterns that drive betting value across the Grand Slams, Masters events and the wider tour calendar. His analysis bridges BT4Y's European football core with a genuinely informed view of the US sports landscape.