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To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours. Geo location and live streaming rules apply.
West Bromwich Albion vs Birmingham City brings a West Midlands derby to The Hawthorns on Saturday 10 October 2026, with kick-off at 12.30pm BST.
The Championship encounter is being broadcast live in the UK on Sky Sports Football and Sky Sports Main Event, with coverage beginning at 11.30am BST. Here is how to watch the match on television, online and across supported streaming devices.
UK TV: Sky Sports Football and Sky Sports Main Event
Coverage starts: 11.30am BST
Kick-off: 12.30pm BST
Date: Saturday 10 October 2026
Venue: The Hawthorns
For match analysis and betting angles, read our dedicated predictions page →
How to Watch West Brom vs Birmingham Live Stream in the UK
West Bromwich Albion against Birmingham City is available live through Sky Sports, with subscribers able to follow the action on Sky Sports Football or Sky Sports Main Event.
Supporters can also stream the fixture through Sky Go or NOW, provided their account includes the appropriate Sports subscription.
The main viewing options are:
- Sky Sports Football: Live coverage from 11.30am BST.
- Sky Sports Main Event: The derby is also scheduled on this channel.
- Sky Go: Online viewing for eligible Sky Sports customers.
- NOW: Live access through a qualifying Sports membership.
- Virgin TV: Available to customers whose television package includes the relevant Sky Sports channels.
Some online bookmakers may also provide a live stream for eligible active customers. Exact-event availability and UK access have not been independently confirmed, so check your provider’s live-streaming schedule before kick-off. This option is strictly 18+, with geographical restrictions and streaming eligibility terms applying.
TV Info: What Channel Is West Brom vs Birmingham On?
The derby is scheduled for Sky Sports Football and Sky Sports Main Event, including supported high-definition and Ultra HD options.
Television coverage begins at 11.30am BST, giving viewers an hour of pre-match programming before the 12.30pm kick-off.
Unlike several other Championship matches taking place at the same time, this fixture has been selected for Sky’s main football channels rather than being available exclusively through Sky Sports+.
That makes it straightforward for subscribers to find the match through their regular television programme guide.
West Brom vs Birmingham Streaming Apps and Device Guide
Supporters who cannot watch on a traditional television can use an authorised streaming service on a compatible device.
Mobile Phones and Tablets
Sky Sports subscribers can use the Sky Go app on supported iOS and Android devices. NOW members can use the NOW app, subject to their membership and device compatibility.
Laptops and Desktop Computers
Eligible viewers can access the match through their provider’s supported online viewing service. Check browser requirements and sign in before coverage begins to avoid last-minute authentication problems.
Smart TVs and Streaming Devices
Sky’s television equipment offers direct access to the scheduled channels. NOW is also available on selected smart televisions, streaming sticks and connected devices.
Device availability varies, so confirm that your preferred app is supported before matchday.
Can You Cast West Brom vs Birmingham to a TV?
Casting and screen-mirroring options depend on the streaming platform, television and mobile device being used.
Some combinations support casting directly from an official app, while others restrict playback or require a dedicated television application.
For a more reliable picture, use a supported Sky or NOW television app, compatible streaming device or authorised set-top box.
Connecting through the provider’s supported equipment is generally preferable to attempting unsupported screen mirroring.
Watching West Brom vs Birmingham While Travelling
The confirmed UK broadcast is through Sky Sports, but television rights differ between countries.
Supporters travelling overseas should check the authorised Championship broadcaster in their destination. A UK subscription does not automatically guarantee access from another country.
International streaming availability can also depend on local licensing agreements and restrictions imposed by the relevant service.
Live Audio, Highlights and Match Replay
Supporters unable to watch the live broadcast can follow official match updates through the clubs and the EFL.
Live audio commentary may be available through authorised radio or club services, depending on their matchday schedules.
Following the final whistle, official highlights and post-match reaction should become available through the broadcaster, league or club media channels. Full-match replay availability is service-dependent and should be checked separately.
Manager Head-to-Head Stats
West Brom are managed by James Morrison, while Birmingham arrive under Chris Davies. Their preferred formations differ, with Morrison associated with a 3-4-1-2 and Davies favouring a 4-2-3-1.
Comparable career win, draw and loss totals were not supplied for Morrison, so a percentage breakdown is not displayed.
Davies has recorded 66 wins, 27 draws and 27 defeats across his 120 managerial matches. Morrison’s West Brom side, meanwhile, have conceded fewer Championship goals than Birmingham during the opening eight league fixtures.
Key Player Stats
The following figures compare leading creators from both clubs using expected assists (xA), alongside their actual assist totals from the supplied season statistics.
Alex Cochrane has Birmingham’s highest supplied expected-assists figure, while Liam Millar has already registered three assists. West Brom’s Isaac Price and Harry Whitwell have also created promising opportunities during the opening weeks of the campaign.
Team Key Stats
Birmingham have scored two more goals than West Brom across their opening eight Championship matches, but the Baggies have conceded three fewer and recorded an additional clean sheet.
The possession figures also show a difference in approach: West Brom average 53% of the ball, compared with Birmingham’s 48.3%.
Quick Facts
West Brom return to The Hawthorns following their defeat against Wolverhampton Wanderers before the international break. Birmingham’s most recent Championship fixture ended in a 2-2 draw with Middlesbrough.
West Brom vs Birmingham Kick-Off and TV Details
| Fixture | West Bromwich Albion vs Birmingham City |
|---|---|
| Competition | EFL Championship, Gameweek 9 |
| Date | Saturday 10 October 2026 |
| UK kick-off | 12.30pm BST |
| Venue | The Hawthorns |
| UK TV channels | Sky Sports Football, Sky Sports Main Event |
| Live streaming | Sky Go and NOW, subject to subscription |
| Coverage begins | 11.30am BST |
Streaming Troubleshooting
If your live stream is not working, first confirm that your account includes access to the appropriate Sports channels.
- Check the channel: Select the live fixture on Sky Sports Football or Sky Sports Main Event.
- Sign in again: Refresh your account session if the service reports an authentication error.
- Update the app: Install the latest supported version of Sky Go or NOW.
- Check connectivity: Use a stable internet connection and close unnecessary downloads.
- Restart playback: Close and reopen the stream if the picture freezes.
Allow a few minutes before kick-off to resolve any problems. Online streams can also run slightly behind live television coverage.
West Brom vs Birmingham Live Stream FAQ
What channel is West Brom vs Birmingham on?
West Bromwich Albion vs Birmingham City is being shown live on Sky Sports Football and Sky Sports Main Event in the UK on Saturday 10 October 2026.
What time does West Brom vs Birmingham kick off?
The Championship fixture kicks off at 12.30pm BST at The Hawthorns. Television coverage begins at 11.30am BST.
Can I watch West Brom vs Birmingham on NOW?
Yes. An eligible NOW Sports membership provides access to the Sky Sports channels showing the match on supported devices.
Can I watch West Brom vs Birmingham on my phone?
Yes. Eligible Sky customers can use Sky Go, while viewers with a qualifying NOW Sports membership can use the NOW app on compatible smartphones and tablets.
Is West Brom vs Birmingham available on free-to-air TV?
No free-to-air UK television broadcast is currently confirmed. The match is scheduled on Sky Sports Football and Sky Sports Main Event, which normally require a qualifying subscription.
