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Playbook Football™ World Cup has landed at bet365
Build your own international squad, smash daily challenges and chase rewards through every match of football’s biggest summer — the new game from Playbook Fusion is live now.
Play at bet365 →New & existing customers · 18+ · T&Cs apply
A second screen for the tournament
Football’s showpiece summer just gained a daily companion. On 5 June 2026, boutique games studio Playbook Fusion switched on Playbook Football™ World Cup with bet365 — a long-form, collectible squad-building game built to run right through the competition.
It’s the next step in a partnership already turning heads. The original Playbook Football™ has been a hit with bet365 customers across the UK, Brazil and the Netherlands since launching earlier this year, quickly becoming one of the operator’s most-played titles.
Where betting meets gaming
Playbook Football™ World Cup sits exactly in the lane Playbook Fusion has made its own — the crossroads of sports betting and video gaming. Instead of a one-and-done flutter, it’s a game you grow into: assemble a line-up, develop it match by match, and keep coming back as fresh content lands across the tournament.
It’s a different flavour to the usual sports-themed game — built on depth, progression and personality, the things players increasingly want sitting alongside a traditional bet.
Build, challenge, collect
Build your squad
Draft and shape your own international team from a growing deck of International Player Cards.
Daily & weekly challenges
Fresh objectives drop throughout the World Cup, rewarding you with packs, prizes and progression.
Open & upgrade packs
Unlock and purchase packs of International Player Cards to strengthen your starting eleven.
Come back daily
Daily campaigns and content drops keep the game evolving from the opening whistle to the final.
Built for the long haul
Most sports-themed games are over in seconds. Playbook Football™ World Cup is built to last the whole tournament — progression, collection and a genuine reason to log in each day give it real depth, and a reason to make bet365 part of your matchday routine.
Say hello to Seleção365
Brazilian fans get something extra. bet365 is rolling out a fully rebranded, market-exclusive edition — Seleção365 — tailored for its Brazil audience and arriving shortly after the global launch.
What the teams are saying
Steve Rogers, Founder and CEO of Playbook Fusion, called the launch “an exciting milestone” with the tournament days away. He expects the World Cup edition to tap into the buzz around the summer and deliver an unmissable experience for bet365’s global players — and pointed to more seasonal events and promotions to come.
Paul Cumbo, bet365’s Head of Gaming for the UK and Europe, described the game as “a strong addition” to the operator’s portfolio, saying it gives customers a more interactive, progressive way to follow the football — and reflects a growing appetite for experiences that go beyond traditional formats.
Who makes it
Founded in 2024, Playbook Fusion is a B2B games studio fusing the skill, strategy and community of video games with real betting products — giving players a more active role in how they play. Its flagship Playbook Football™ is already live with Tier 1 operators, and the World Cup edition is its most ambitious release yet.
Playbook Football World Cup FAQs
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Build your World Cup squad
Playbook Football™ World Cup is live now at bet365 — start your team before the tournament gets going.
Play at bet365 →18+ · Please gamble responsibly · GambleAware.org
Gambling can be addictive. Playbook Football™ is a trademark of Playbook Fusion.
