bet365 has been formally named the UK’s Best Casino App in the Eilers & Krejcik Gaming 1H 2026 Product Analysis — one of the most rigorous independent assessments in the industry. The recognition crowns a period of significant investment in the bet365 casino product, with the result described internally as “Reason #51” in an ever-growing list of why players choose the platform.
The award arrives as bet365 launches a new brand campaign: We Know Betting. Developed with creative agency Drummond Central, the campaign is designed to reflect how deeply the operator understands every part of the betting and gaming experience — from the flutter on a Saturday afternoon to a late-night casino session.
The Eilers & Krejcik Gaming Product Analysis is not a reader poll or a marketing survey. It is a systematic assessment carried out by industry analysts who evaluate casino apps on technical performance, game selection, UX and player value. Topping the UK rankings in the first half of 2026 places bet365 ahead of a fiercely competitive field.
What makes this particularly significant for existing bet365 users is that the award reflects the product as it is right now — not a legacy reputation. The continued investment in the casino offering sits alongside bet365’s established strengths in in-play sports betting, making the platform one of the most rounded in the market.
The We Know Betting campaign is also worth paying attention to. Brand relaunches sometimes mask a business that is coasting. Here, the timing coincides with genuine independent recognition. When a company tells you it knows betting and then wins an award saying exactly that, it is worth taking seriously.
Who named bet365 the UK’s Best Casino App?
The award comes from Eilers & Krejcik Gaming, an independent research and analysis firm that produces regular product assessments covering the global online gambling market. Their 1H 2026 Product Analysis ranked bet365 first among UK casino apps for the first half of the year.
What does the Eilers & Krejcik analysis actually measure?
Eilers & Krejcik evaluates casino products across multiple dimensions including game library breadth, app performance, user experience design, promotions, and overall player value. It is regarded as one of the more rigorous independent assessments in the industry precisely because it goes beyond surface metrics.
Is this the first time bet365 has won an award like this?
bet365 has received multiple industry accolades over the years across both its sportsbook and casino products, but this represents a formal top ranking in the Eilers & Krejcik UK Casino App category — a particularly competitive field in the first half of 2026.
What is the “We Know Betting” campaign?
“We Know Betting” is a new brand platform launched by bet365 in partnership with creative agency Drummond Central. The campaign positions bet365 as an operator with deep expertise and genuine authority across the full betting and gaming experience — reflecting decades of product development and player trust.
Who made the “We Know Betting” campaign?
The campaign was developed by Drummond Central, a UK-based creative agency, in collaboration with bet365’s internal marketing team. Kevin Lynn, Creative Director at Drummond Central, led the creative direction alongside bet365’s Global Chief Marketing Officer Alex Sefton.
Will the new campaign affect how the bet365 app looks or works?
The “We Know Betting” campaign is a brand and marketing initiative rather than a product update. The app itself continues to evolve separately through bet365’s ongoing product development programme. That said, the campaign reflects the confidence behind the platform, which the Eilers & Krejcik award independently supports.
What casino games are available on the bet365 app?
The bet365 casino app offers thousands of games including slots, live dealer tables (blackjack, roulette, baccarat and game shows), video poker, jackpot games and virtual table games. The live casino section streams in HD with real dealers operating 24 hours a day.
Can I switch between sports betting and casino on the same app?
Yes. bet365 operates its sports and casino products within a single account and app, meaning you can move between an in-play bet on a Premier League match and a live casino table without logging in and out. It is one of the features that distinguishes the platform in the Eilers & Krejcik assessment.
Are there jackpot games on bet365 Casino?
Yes. bet365’s jackpot section includes progressive jackpot slots where prize pools can reach into the millions of pounds. These are available through the same app interface as standard slots and live casino games. The jackpot lobby is updated in real time with current prize totals.
How do I access the bet365 casino from BT4Y?
You can visit the bet365 casino via the BettingTips4You link on this page. If you already have a bet365 account, simply log in and navigate to the Casino tab. New players can register directly through the same link and will find the casino alongside the full sportsbook offering from day one.
Is bet365 Casino safe and regulated?
Yes. bet365 is licensed and regulated by the UK Gambling Commission (UKGC), which is the regulatory body for all commercial gambling in Great Britain. The UKGC licence means bet365 is subject to strict rules on player protection, fair play, secure payments and responsible gambling. All casino games are independently tested for fairness.
What responsible gambling tools does bet365 provide?
bet365 offers a full suite of responsible gambling tools including deposit limits, session time limits, cooling-off periods, self-exclusion and reality check reminders. These are accessible directly through the My Account section of the app. bet365 is also a member of GamStop, the national self-exclusion scheme for online gambling in Great Britain.
18+ only. Gambling can be addictive — please play responsibly. If you need help or advice call the National Gambling Helpline free on 0808 802 0133 (24/7). BeGambleAware.org · GamStop.co.uk · GamCare.org.uk
